Help Article | About Business Features
We want to be clear that the January 2021 terms and privacy policy updates do not affect personal messages. The changes are related to optional business features on WhatsApp, and provides further transparency about how we collect and use data.
- Enabling customer service: People find it useful to chat with businesses to ask questions, to make a purchase, or get helpful information like purchase receipts. We’re now making it easier to chat with businesses who may use Meta business products. To respond to customers, some businesses need secure hosting services that Meta plans to offer. When a business uses this service, we will clearly label the chat so it’s up to you whether or not you message them.
- Discovering a business: People can already discover businesses on Facebook or Instagram from ads that show a button you can click to message them using WhatsApp. Just like other ads on Facebook, if you choose to click on these ads, it may be used to personalize the ads you see on Facebook. Again, WhatsApp and Meta cannot see the content of any end to end encrypted messages.
- Shopping experiences: More people are shopping online, increasing as we are apart. Where available, businesses with a Shop on Facebook or Instagram can already have Shops on their WhatsApp business profile. This allows you to see a business's products on Facebook and Instagram and shop from it directly in WhatsApp. If you choose to interact with Shops, we will let you know in WhatsApp how your data is being shared with Meta.
WhatsApp
Features
TEXTS
Simple,
Reliable Messaging
Message
your friends and family for free*. WhatsApp uses your phone's Internet
connection to send messages so you can avoid SMS fees
GROUP
CHAT
Groups to
keep in touch
Keep in touch with the groups of people that matter the most, like your family or coworkers. With group chats, you can share messages, photos, and videos with up to 256 people at once. You can also name your group, mute or customize notifications, and more.
WHATSAPP
ON WEB AND DESKTOP
Keep the
Conversation Going
With
WhatsApp on the web and desktop, you can seamlessly sync all of your chats to
your computer so that you can chat on whatever device is most convenient for
you. Download the desktop app or visit web.whatsapp.com to get started
WHATSAPP
VOICE AND VIDEO CALLS
Speak
Freely
With
voice calls, you can talk to your friends and family for free*, even if they're
in another country. And with free* video calls, you can have face-to-face
conversations for when voice or text just isn't enough. WhatsApp voice and video
calls use your phone's Internet connection, instead of your cell plan's voice
minutes, so you don't have to worry about expensive calling charges.
* Data
charges may apply. Contact your provider for details.
END-TO-END
ENCRYPTION
Security
by Default
Some of
your most personal moments are shared on WhatsApp, which is why we built
end-to-end encryption into the latest versions of our app. When end-to-end
encrypted, your messages and calls are secured so only you and the person
you're communicating with can read or listen to them, and nobody in between,
not even WhatsApp.
PHOTOS
AND VIDEOS
Share
Moments that Matter
Send
photos and videos on WhatsApp instantly. You can even capture the moments that
matter to you most with a built-in camera. With WhatsApp, photos and videos
send quickly even if you're on a slow connection.
DOCUMENTS
Document
Sharing Made Easy
Send PDFs, documents, spreadsheets, slideshows and more, without the hassle of email or file sharing apps. You can send documents up to 100 MB, so it's easy to get what you need over to who you want.
VOICE
MESSAGES
Say
What's On Your Mind
Sometimes,
your voice says it all. With just one tap you can record a Voice Message,
perfect for a quick hello or a longer story.
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