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Help Article | About creating a business name

A business name must be representative of the business or organization.

Rules for creating a business name
In order to be eligible for an "Official business account", business names can't include:
  • All capital letters, except for acronyms. Only the first letter of each word can be capitalized, conjunctions may not be capitalized. For example:
    • Correct: Sweet Treats or Tammy's Burritos and Tacos
    • Incorrect: SWEET TREATS* or Tammy's Burritos And Tacos
  • Any extra spaces between words. Business names must use single spacing.
  • Unnecessary punctuation
  • Emoji
  • Symbols (example: ®)
  • Consecutive non-alphanumeric characters (characters which are neither numbers nor letters)
  • Any of these special characters: ~!@#$%^&*()_+:;"'{}[]\|<>,/?
Note: These formatting guidelines do not apply to businesses who already brand this way externally. In that case, the business name used on WhatsApp Business may incorporate punctuation, capitalization, etc. that matches the external branding.
Also, business names can't consist of only:
  • A person's full name
  • A generic term (example: Fashion)
  • A generic geographic location (example: New York)
  • Less than three characters
Finally, business names can’t include any variation of the word "WhatsApp". Learn more by visiting our Brand Guidelines.
Note: If your business account is listed as an "Official business account", changing your business name might result in your account losing its "Official business account" status.


WhatsApp Features


Simple, Reliable Messaging

Message your friends and family for free*. WhatsApp uses your phone's Internet connection to send messages so you can avoid SMS fees

* Data charges may apply. Contact your provider for details.


Groups to keep in touch

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Keep the Conversation Going

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With voice calls, you can talk to your friends and family for free*, even if they're in another country. And with free* video calls, you can have face-to-face conversations for when voice or text just isn't enough. WhatsApp voice and video calls use your phone's Internet connection, instead of your cell plan's voice minutes, so you don't have to worry about expensive calling charges.

* Data charges may apply. Contact your provider for details.



Security by Default

Some of your most personal moments are shared on WhatsApp, which is why we built end-to-end encryption into the latest versions of our app. When end-to-end encrypted, your messages and calls are secured so only you and the person you're communicating with can read or listen to them, and nobody in between, not even WhatsApp.


Share Moments that Matter

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Say What's On Your Mind

Sometimes, your voice says it all. With just one tap you can record a Voice Message, perfect for a quick hello or a longer story.



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