Help Article | How to apply to the WhatsApp business directory

The WhatsApp business directory is currently open for applications for businesses in Sao Paulo. To be eligible to apply, you must be using the WhatsApp Business app on Android and have your account registered with a phone number that begins with +5511.

Over time, we will expand the availability of directory to more businesses and more locations including businesses using the WhatsApp Business App on iOS and the WhatsApp Business API.

To apply:

Download the most recent version of the WhatsApp Business app
Complete all the steps listed in the directory onboarding process

Note: This feature may not be available for your business yet.

We have partnered with a third party research agency so that we can improve the directory for all of our users. Our research partners may contact included businesses to ask for your feedback, if you would prefer not to take part, please let the researchers know when contacted.

Apply to the WhatApp business directory

Businesses must apply to be included in the business directory and must comply with all applicable terms and policies, including the WhatsApp Business Terms of Service and the WhatsApp Commerce Policy. Each application is internally reviewed for potential violations of our terms and policies.

You can find the business directory in the Business tools menu.

From the Chats screen, tap More options > Business tools > Business directory

Follow the steps to complete your application

Once your application is reviewed, you’ll receive a WhatsApp notification confirming if your business has been added to the directory, if more information is required, or if your application wasn’t approved. Once approved, the business information shared by you will be visible to all users.

Businesses in the directory have their own profiles. From your profile, customers can select See more businesses like this to discover businesses similar to yours. Customers may also discover your business by selecting this option while viewing other profiles. This can increase the visibility of your business. The more information you list about your business, the easier it is for potential customers to find you and get in touch with you.

If an account is determined to violate the WhatsApp Business Terms of Services and/or WhatsApp Commerce Policy, your application to the business directory will be rejected and the business account will be actioned as per the current applicable policies. You will receive a message informing you of this decision and will have the ability to appeal through the appeal process.

Withdraw application from the WhatApp business directory

To withdraw your application, go to the Chats screen and tap More options > Business tools > Business directory > More options > Remove from directory.

Related resources:

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